Struggling to Recruit Tele-Marketing Pros? Let's Share Strategies and Best Platforms

I'm an HR professional in a Direct Selling Company. Currently, as we are on the verge of expansion, we have a continuous, ongoing requirement for Tele-Marketing and Sales Executives. It is becoming increasingly difficult to recruit individuals for these positions due to the current trend among the younger generation, who are often reluctant to work towards targets even when presented with high earning potential.

Strategies to Address Recruitment Challenges

I would appreciate your assistance in devising strategies to address this challenge. Additionally, I am seeking recommendations for websites or platforms that specialize in recruiting Tele-Marketing professionals.

Thank you for your support.

Best regards

Dear Renu,

I feel that your problem lies with the old business model and not with recruitment as such. The telemarketing business was good around ten years ago. Somewhere around five years ago, the decline started. Today, people just frown when they get a call from a telemarketer.

This change in the mindset of customers/consumers happened because of the mushroom growth of agencies that wanted to push their product through telemarketing. The overreach of telemarketing agencies made customers go even to court to obtain restrictions on the calls. Telemarketing agencies are not supposed to call anyone who has placed his/her number in the DND registry. This has put a lot of restrictions on your business.

Your second challenge is to get quality manpower. Doing this monotonous work is not everyone's cup of tea!

I feel that the evolution of your business that should have happened has not occurred. You could have scaled up the value chain and not clung to the model that worked a decade ago.

As a matter of suggestion, I can toss the idea of getting into the online selling business. A one-time book seller like Amazon got into online sales, and now it is giving a tough fight to companies no less than Walmart.

The second solution is a little costly but could be far more effective. Today, robotics is making waves in the US. Why not install a robot for this job? Do not laugh at me, but nowadays, there are smart robots as well. They are very good at doing repetitive jobs. Secondly, robots do not require any tea break or lunch break. They do not have a problem with late coming as well.

Ok...

Regards,
Dinesh V Divekar