The Foundation of Employee Engagement
To me, the first step to employee engagement starts at the top. Front-line leaders need to be engaged first. The old adage, “employees join great companies,” holds true. There is also an old saying in Indian traditions, “yadha raja thatha praja,” which means “like king, like people.” This is true even now, despite all advancements. Almost all research studies on leadership show that a key driver of employee engagement is the actions of senior leaders. Leaders must demonstrate support for an engaged company culture by personally living their company's values.
Hiring for Engagement
Next is to hire people with the right behaviors and traits and promote the company's vision, mission, and culture. Most companies place much emphasis on one's educational background and skills, which is indeed vital, but that's not all. People usually succeed or fail because of their behaviors and traits.
Communication as a Cornerstone
The cornerstone of any engagement, or any relationship moving forward, is constant communication. Focus on good communication using the power of a robust communication plan, one that is built on clarity, consistency, and transparency.
Create feedback mechanisms that give you the information needed to decide whether to carry on, alter, or amend, by asking employees what they think and feel. Be open to raw, unfiltered truths, and offer no defense if there is a fault.
Linking Engagement to Performance
Then link your engagement efforts to high performance. Employee engagement is not about employee satisfaction. The last thing you should want is a team of satisfied but underperforming employees.
Your philosophy should go beyond “treat people the way you want to be treated;” the new mantra is “treat people the way they want to be treated.” Customize your engagement. Create a motivational culture. Leaders cannot motivate employees long-term. Leaders must create motivational cultures with an engaged workforce where employees can flourish and motivate each other. Reinforce and reward the right behaviors. Employees are incredibly motivated by achievement, not money. Money can disengage if employees perceive unfairness.
Tracking and Celebrating Progress
Finally, track, communicate, and celebrate the progress being made. Employees are no different than leadership — everyone wants to work for a ‘winning’ organization. Leaders need to reinforce “line of sight” by telling their employees where they’re going, how they’re performing, and where they fit in. If the employee also recognizes the importance of any organization that does all these things to make them feel good and wanted, then employee engagement is assured.
Regards