How Will Mandatory Standard Packaging Impact FMCG Products Like Biscuits and Milk Powder?

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Mandatory Standard Packaging for FMCG Products

Amid growing cases of unfair trade practices, the government has made it mandatory for FMCG companies to pack and sell specific products like biscuits and milk powder in standard sizes only, with effect from November 1, 2012.

Following complaints regarding unfair reduction in the quantity of packaged products from some consumer organizations, the government has amended the Legal Metrology (Packaged Commodities) Rules 2011 (copy of notification attached).

It had been observed that some manufacturers in the country were reducing the quantity of packaged products by small fractions without making a change in the price of the product. After a thorough examination of the issue, the government amended the Legal Metrology Rules, 2011.

Standard Sizes for Commodities

As per the amendment, all manufacturers of 19 commodities mentioned in the second schedule of the said Rule will have to mandatorily pack items in standard sizes only.

Baby food, weaning food, biscuits, bread, butter, coffee, tea, cereals, pulses, milk powder, salt, edible oils, rice and wheat flour, aerated soft drinks, drinking water, cement, and paints are among other products that manufacturers are required to pack and sell in standard sizes.
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