can anyone help me to find these content plzz.. this is my syllabus n exam ahead... plzz plzz help me..
BUSINESS POLICY & COMPETITIVE STRATEGY
UNIT 1. DEFINING BUSINESS POLICY
• Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter
• Strategy formulation techniques
• Discussion on planning for the present & future
• Demand forecasting techniques
o Quantitative models: Averages, moving Trends, regression, factor analysis
o Significance Tests: T-Test, Chi Square Test
UNIT 2. CORPORATE LEVEL PLANNING
• Methods to define corporate mission
o Drucker’s Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff’s Strategy Gap
• Identifying S.B.Us
o Independence equation, management authority relevance
• Evaluating current business portfolio
o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs
• Identifying new growth areas
o Ansoff’s strategy gap revisited, integrative strategies: horizontal, vertical
intensive, ansoff’s Model: Diversification, concentric, horizontal, conglomerate
BUSINESS POLICY & COMPETITIVE STRATEGY
UNIT 1. DEFINING BUSINESS POLICY
• Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter
• Strategy formulation techniques
• Discussion on planning for the present & future
• Demand forecasting techniques
o Quantitative models: Averages, moving Trends, regression, factor analysis
o Significance Tests: T-Test, Chi Square Test
UNIT 2. CORPORATE LEVEL PLANNING
• Methods to define corporate mission
o Drucker’s Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff’s Strategy Gap
• Identifying S.B.Us
o Independence equation, management authority relevance
• Evaluating current business portfolio
o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs
• Identifying new growth areas
o Ansoff’s strategy gap revisited, integrative strategies: horizontal, vertical
intensive, ansoff’s Model: Diversification, concentric, horizontal, conglomerate