How Do I Present My KRA as an Account Manager in an Automobile Dealership? Need Advice!

Ravi Koul
Hi, I am working as an Account Manager in an Automobile Dealership, and I have been asked to present my KRA to the management. Can anybody help me present my KRA? What should be the KRA of an Accounts Manager?
radg25@yahoo.com
Hi Ravi, the same things were asked of me as well. I have prepared the attached KRA-related Performance Appraisal form. Maybe it will help you.

Thanks,
Gaurav Kumar
Sr. Accounts Executive
1 Attachment(s) [Login To View]

Dinesh Divekar
Dear Gaurav,

I handle consulting services to establish Performance Management Systems (PMS) in companies. Since the subject is close to my heart, I have downloaded the PA form that you have attached to your post. Never mind my upfront feedback; however, for removing misconceptions, it is worthwhile. It appears that you have great confusion about the concepts of KPIs, KRAs, and JD. This problem is not just with you but with a large number of HR professionals. Unfortunately, you had passed off JD as the KPI.

Just recently, I have uploaded the "Sample KPI and KRA Manual." You may download it from the following link:

https://www.citehr.com/520630-kpis-k...tate-port.html

In the above link, you will find one more hyperlink. In this link, you will find a few more links. These are my replies on the subject of PMS, KPIs, KRAs, PAs, etc. Go through each link and educate yourself on these concepts.

When you attach the SMART principle to the KPIs, it becomes KRA. To understand the difference between the two, you may check out my following video:

https://www.youtube.com/watch?v=NMEjMQzYVSs

My reply may sound gratuitous; nevertheless, it is in your interest!

Thanks,

Dinesh Divekar
If you are knowledgeable about any fact, resource or experience related to this topic - please add your views. For articles and copyrighted material please only cite the original source link. Each contribution will make this page a resource useful for everyone. Join To Contribute