Comprehensive Strategies for Employee Loyalty
The solutions shared by Yasmin, Miloniysanghrajka, Anandmed, and Anayaat sum it all up. At the same time, Hussain has nailed it! No matter how many processes are drawn, not even a single one of them would stand the test of time, as human values need to be inculcated intrinsically. Extrinsic rewards can create a momentary difference in behavior.
In order to instill loyalty, take a look at the bigger picture and then drill down to each employee. If you have a large employee base, this might not be possible, so group employees based on what motivates them. Ideally, this is done by clustering employees based on demographics, age, and location. Though it's best to leave some room for the "uniqueness factor" in every employee.
Once you have grouped employees, identify the main motivating factors and influencers. An iPod might make an entry-level employee happy, whereas if you are acknowledging a senior employee, try arranging it on a family day. Give away the certification when the family of that employee is around. This would not work for the fresher, as they tend to travel far away from home and stay alone for work. I know a company that used to arrange for the child or the spouse to give away the certification, and the business head used to hand over the prize money in a check. Such a prize distribution ceremony looked very dramatic to me until I noticed the effect.
Internally, create role models in your organization. Find employees across the levels who have traveled to different offices of the company and worked across a major board of people. Identify anecdotes that symbolize overcoming adversity and establishing achievements. Combine the two and arrange for sessions, both formal and informal, to convey that message. The more employees see them, the easier it will be to initiate similar behavior in them.
Loyalty is a lifelong and two-way process. When you initiate programs to instill that in the employees, please take a hard look at the organization and its attributes. Your programs will fail if the leadership of your organization fails to meet the mark. It needs to be established as a top-down process. Work ethics and people values have to be driven both ways.
Acknowledge every action where an employee puts the organization first. It may not be possible to reward such gestures, but make sure they don't go unnoticed. A series of such acknowledgments will bring in the culture in the long run.
Finally, ensure that these programs do not acknowledge needs on the periphery. Create alumni to foster a sense of belonging beyond the organization. If these beliefs about the organization can echo outside, the environment inside will follow the lead.
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Regards,
(Cite Contribution)