Greetings,
The solution shared by Yasmin, Miloniysanghrajka, Anandmed and Anayaat sums it all. At the same time, Hussain have nailed it! No matter how many processes are drawn, not even single one of them would stand time tested, as human values needs to be inculcated, intrinsically. Extrinsic rewards can create a momentary difference in the behaviour.
In order to instil loyalty, take a look at the bigger picture and then, drill down to each employee. If you have a large employee base this might not be possible, so group employees on the basis of what motivates them. Ideally this is done by clubbing employees on the basis of demography, age and location. Though, it’s best to leave some room, for the ‘uniqueness factor’ in every employee.
Once you have clubbed, identify the main motivating factors and influencer. An Ipod might make an entry level employee happy, whereas, if you are acknowledging a senior employee, try arranging it on a family day. Give away the certification when the family of that employee is around. This would not work for the fresher, as they tend to travel far away from home and stay alone to work. I know a company, which used to arrange the child or the spouse to give away the certification and the business head used to hand away the prize money in a cheque. Such a prize distribution ceremony looked very dramatic to me, till I noticed the effect.
Internally, create role models in your organization. Find employees across the levels, who have travelled to different offices of the company and worked across a major board of people. Identify anecdotes that symbolize overcoming adversity and establishing achievements. Club the two and arrange for sessions both formal and informal to set that message across. The more employees see them, they easier it will get to initiate similar behaviour in them.
Loyalty is a lifelong and a two way process. When you initiate the programs to instil that in the employees, please take a hard look at the organization and its attributes. Your programs will fail, if the leadership of your organization fails to be the cut for it. It needs to be established as a top-down process. Work ethics and people values have to be driven both ways.
Acknowledge every action where an employee puts the organization first. It may not be possible to award such gestures, but make sure they don't go unnoticed. A series of such acknowledgements would bring in the culture in the long run.
Finally, make sure that these programs are not acknowledging the needs on the periphery. Create alumni, to foster the sense of belonging, beyond the organization. If these beliefs about the organization can echo outside, the environment inside will follow the lead.
Request you to share more about your organization, so that we can help you identify a fitting solution.
Regards,
(Cite Contribution)