Hi there,
There is a great guide listed here
Knowledge <link updated to site home>. The first thing I would do is gain an understanding of the difference between employee satisfaction and employee engagement. Then I would sell the management team on the value of conducting an employee engagement survey rather than an employee satisfaction survey. The key concepts in conducting a successful employee survey are:
1) Leadership buy-in to the importance of the survey and acting on the results
2) Communication - Why are we surveying? What's in it for the employee? Communicating that the survey is confidential and that responses will not be linked back to individual employees. Employees need to feel safe to be open and honest.
3) Participation - need to make participation a priority. Encourage leaders to get everyone involved in completing the survey. Constant communication.
4) Communicating the results and the improvement process
5) Acting - the survey is useless if we do not act!
Hope this helps.