How Can We Design Effective Training Programs to Boost Marketing Executives' Persuasion Skills?

mailnikhil
Hi all, how do you design a training program for developing convincing skills in marketing executives?

Regards,
Nikhil
Dinesh Divekar
Dear Nikhil,

There is nothing like "convincing skill." So, you cannot have a training program on this skill. However, you can have a training program on persuasive communication, persuasive skills, or persuasive selling.

Your query is regarding a marketing executive. When you say "marketing" in actual practice, do you mean to say "sales executive"? If that is the case, then you need to train your salespersons on selling skills. A good salesperson handles his/her objections well. However, a better salesperson avoids objections from the customer through skillful questioning and analyzing the customer's needs. Please clarify your requirement.

Ok...

Dinesh V Divekar

Hi all,

How to design a training program for developing convincing skills in a marketing executive?

Nikhil
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