Dear friends,
Can anybody assist me in designing the module of Internship Program for MBA(Sales and Marketing) students.
"Many entrepreneur has targeted education as most lucrative one for business, specially management colleges. Instead of producing quality students, colleges are more focused on quantities by heavy promotion activities. This has resulted into no value of MBAs in the market except from few top listed colleges.
In the time of Internship Programs they push the students in any company just to get certificate to meet the University criteria. Companies are also taking the advantage of the students, assigning them into many works which are nothing related to their area of specialization. IS THIS THE MAIN OBJECTIVE OF HAVING IP IN MBA/BBA PROGRAM."
The same story is being happened in our company too, I want to have a proper module of training program wherein students get the good practical exposure as per their specialization and at the same time company also gain some advantage out of it.
I have just chocked out few areas which I feel to be covered in IP
1. Company Analysis (SWOT/ M's 7S/ PEST/etc.)
2. Industry Analysis
3. Training on product knowledge
4. Put into Practical work. (Sales/marketing)
4. If possible incentive against the achievement.
I seek your kind input on this regard, Hope this gonna help for everyone. Looking forward your kind response.
Thanks
Can anybody assist me in designing the module of Internship Program for MBA(Sales and Marketing) students.
"Many entrepreneur has targeted education as most lucrative one for business, specially management colleges. Instead of producing quality students, colleges are more focused on quantities by heavy promotion activities. This has resulted into no value of MBAs in the market except from few top listed colleges.
In the time of Internship Programs they push the students in any company just to get certificate to meet the University criteria. Companies are also taking the advantage of the students, assigning them into many works which are nothing related to their area of specialization. IS THIS THE MAIN OBJECTIVE OF HAVING IP IN MBA/BBA PROGRAM."
The same story is being happened in our company too, I want to have a proper module of training program wherein students get the good practical exposure as per their specialization and at the same time company also gain some advantage out of it.
I have just chocked out few areas which I feel to be covered in IP
1. Company Analysis (SWOT/ M's 7S/ PEST/etc.)
2. Industry Analysis
3. Training on product knowledge
4. Put into Practical work. (Sales/marketing)
4. If possible incentive against the achievement.
I seek your kind input on this regard, Hope this gonna help for everyone. Looking forward your kind response.
Thanks