How Can I Connect KRAs to KPIs for Better Performance Analysis in Marketing and Execution Roles?

Inter-relating KRAs to KPIs

I am making an effort to inter-relate KRAs (Key Responsibility Areas) to KPIs (Key Performance Indicators), which would help me analyze their performance levels more precisely. I am currently working with the profiles of V.P-Marketing & V.P-Execution. Your inputs on the same are highly appreciated.

Regards,
Sundar

Dear Sundar,

To provide input, you should have included their job description. Additionally, we also require information on your industry, product or service, customer profile, and so forth.

Ok...

DVD

Dear Dinesh,

The JD has been attached for your reference of both the V.P. - Marketing & V.P. - Projects. Ours is an Aviation sector where our fleets are used for logistics purposes. We have the customer database, which falls under the purview of Annual contracts.

Regards,
Sundar