As we all know, KRA stands for Key Result Area.
Actually, in the true sense, KRA is a concept that is usually very difficult to implement. Let me try to explain how it works.
First, the Board of Directors (BOD) decides upon the objectives of the company and sets a period-specific target. This target becomes the KRA of the CEO, which then gets divided until it reaches the bottom-most rung.
The KRA of each person is linked, and the fulfillment of KRA will lead to the fulfillment of the objective set by the BOD. Hence, if one person fails, it will hamper the attainment of the desired result.
Let me give you an example:
The company sells PCs. Suppose the objective decided by the Board is to make a profit of 500 crores in 3 years. The KRA of the CEO is to attain a 500 crore profit in 3 years. The CEO decides to achieve this by making 400 crores by selling PCs, 50 crores by investing in stocks, and 50 crores by improving the production cycle.
Now, the KRA of the Chief Marketing Officer will be to sell PCs that will generate a 400 crore profit for the company in 3 years. He will then set the KRAs for his subordinates in such a way that this target is achieved.
The Chief Operating Officer has a KRA of improving the productivity cycle and producing PCs by which 400 crores can be achieved.
The Chief Finance Officer will have the KRA of looking after investing in stocks and providing finance for the purchase of raw materials, machinery, and others so that both Operations and Marketing can achieve their KRAs.
Chief People Officer (HR) [Generally, KRAs are difficult or not done for HR since they are essentially a support function, but in some cases, it is done]
The CPO, as his KRA, will have the following responsibilities: provide manpower and maintain harmonious industrial relationships so that there is no disruption in production or marketing. Provide training to improve skills to achieve a better productivity cycle, and frame a compensation benefit structure by which efficient employees can be retained.
The Chiefs then further divide the KRAs to their subordinates. For example, the KRA of the Manager (Training) under CPO will be to provide adequate training to the workforce. Therefore, if the Manager (Training) fails, that failure will be reflected in the KRAs of both CPO and COO and CEO. Similarly, if the KRA of the Assistant Manager (Training) is to find training institutes that can provide quality training and he is unable to achieve it, this will reflect in the KRAs of Manager (Training), CPO, COO, and CEO.
Suppose the Deputy Manager (Training) is supposed to conduct training programs, which could not be carried out because the funds for training, which were supposed to be arranged by the Deputy Manager (Finance), could not be arranged. Now, you can see this failure will reflect in the KRAs of the Deputy Manager (Finance), Manager (Finance), CFO, Deputy Manager (Training), Manager (Training), and CPO, COO, and CEO.
Key Result Areas - The measure of employees' main positive results. I hope you can understand the motive behind this explanation.