How Can We Make Our Upcoming Sales Meeting More Engaging and Productive?

Dear All:

I have been working as a Manager of Operations with a large group involved in healthcare and other health-related businesses. Recently, I have been given an additional responsibility in their Manufacturing division, where I am heading their Marketing Cell.

Next month, we will be conducting a sales meeting, inviting all sales and marketing personnel from across the organization. The agenda is to discuss the strategy for the new financial year and review the last financial year. However, the HR department is not very proactive.

All of you are requested to suggest activities apart from discussing this important business agenda for the two-day meeting.

Regards,

Sandhya Kaushik

Hey Sandhya,

If you have finalized the outline of the agenda or if it is yet to be decided, I can offer you a lot of help.

Dear Ms. Sandhya Kaushik,

You can discuss many good things, but before that, you need to have a lot of MIS ready. You can develop MIS on the following lines:

a) Product-wise sales, last year vs. this year target vs. actual sales. Is there any lopsided distribution?

b) Region-wise sales last year vs. this year target vs. actual sales. Is there any lopsided distribution?

c) Sales ratio - (i) product-wise and (ii) region-wise. Is there any lopsided distribution?

d) Who are your close competitors? What is their performance? What is your market share? Where are you strong? Where are you weak?

e) Do you have dealers, distributors, or channel partners? What is their performance level?

f) Who are below-average performers? What are the reasons?

g) Now the economy is growing. Which area should your salespersons target? Do you have facts and figures of the national economy for this?

h) What will be the new targets? How do salespersons plan to achieve this?

i) What is the budget for sales training? How do you plan to use it?

j) What is the budget for product training? How do you plan to use it?

I don't know what products or services you offer. Still, I have come up with these many questions.

May I know the meaning of "The HR is not very proactive." Why do you say so? What business does HR have in sales meetings?

By the way, I am into soft skills, behavioral, and management training. If you have any training requirements, you can count on me. To make you aware of my training activities, I have attached my Training e-Brochure to this post.

Ok...

Dinesh V Divekar
Management & Behavioral Training Consultant

"Limit of your words is the limit of your world"