Dear Aparna,
About 10 years ago, I have uploaded my video "
Concept of KPI and KRA or Difference between KPI and KRA". Click on the hyperlink to watch the video.
By the way, designing KRAs is not that easy. Just because someone has spent a few decades in a particular industry is no guarantee that he/she becomes competent to design KRAs. It requires special expertise.
Recently, I provided consulting services to establish a comprehensive PMS for a 30-year public limited in the pharma industry. I introduced 90 new measures across 13 major departments. The HODs were startled at the introduction of the new measures.
Thanks,
Dinesh Divekar
+91-9900155394