VIKAS,
HERE IS SOME USEFUL MATERIAL.
You should take these questions and tailor it to your
own style / language.
REGARDS
LEO LINGHAM
==================================
MARKETING QUESTIONS FOR THE INTERVIEWS.
1.MARKET
-what is the size of the market in this country, currently.
-what factors influence the market growth.
-what are the trends in the market currently
-what are the needs of the market
-what is the current growth rate
2.MARKET ENVIRONMENT
-what are the opportunities
-how do you see the opportunities
3.COMPETITION
-who are the major competitors
-what are the substitutes available now
4.MARKETING ISSUES
-what are the positive issues that are existing now
-how would you exploit them
-what are the negative issues
-how would you overcome them
5.KEYS TO MARKETING SUCCESS
-what are the keys to success
6.CHANNELS
-what channels would you use to market this service
7.MARKETING STRATEGIES
-in general terms, what market strategies would you adopt
8.TARGET MARKET
-who do you think will be our target market.
9.MARKET SEGMENTS
-what market segments would you focus, initially
10. MARKET POSITIONING
-how will you position our service in the current market.
11.MARKETING RESEARCH
-do you think , it is necessary to do a market research
-what will be your approach
12.PROMOTIONAL ACTIVITIES
-what kind of marketing promotional activities would you adopt
13.CUSTOMER SERVICE
-what will be your customer service objective
14.MARKETING BUDGET
-how would you estimate your marketing budget
15.MARKETING COLLATERALS
-what marketing collaterals [ brochure/newsletters/fliers/posters
etc would you lay emphasis on /why.
16. SALES
-how would you prospect new accounts
17. ONLINE MARKETING
-would you use online marketing resources / why-how.
18.COMMUNICATION MIX
-what media mix would you use / why
-what communication mix would you use / why
19.SALES PROCESS
-what sales process is involved in selling our service
20. BUYING PROCESS
-what buying process involved by our customers
-what factors are considered in buying our service.
21.MARKETING PLANNING
-how would you go about in developing a marketing planning
describe the process.
22. MARKET DEVELOPMENT
-what do you mean by the term MARKET DEVELOPMENT
23. PLC
-can you explain why PRODUCT LIFE CYCLE IS IMPORTANT
IN PRODUCT MARKETING
23.STRATEGIC MARKETING
-can you explain what do you mean by strategic marketing
how would you go about developing a strategic marketing planning
24.MARKETING CONCEPT
-what is marketing concept --explain
25.IMPORTANCE OF MARKETING
-How Important is Marketing to Strategic Management and the
Organization Success.
26.STRATEGIC MARKETING MANAGEMENT
-what do you mean by strategic marketing management
27.MARKET BEHAVIOR
-why knowing buyer behavior is important for marketers
28.MARKETING BEHAVIOR
-what is the difference between consumer buying behavior and
and organizational buying behavior.
29.MARKET SEGMENTATION
-how would you segment the market
30.MARKET PRODUCT PRICING.
-what factors would you consider when pricing the product.
31.BRANDING
-how would go about in branding a product
32. MERCHANDISING
-what do you understand by the term merchandising
33.TRADE MARKETING MANAGEMENT
-what does this term means
34.TEST MARKETING
-what do you understand by the term test marketing
35.MARKETING RESEARCH
-what are the various research methods for marketing.
=================================================