Parameter Of Performance Measurement

Dear Seniors,
I am working with Automobile Dealership. I want to measures the performance of the Sales Advisors.
I have decided some parameter like,
> Sales Target Vs Achievement
> Behaviour
> Work days Vs present days.
What are other parameters which can help me to measure the performance?
Please give your suggestions.
Thanking you,
Devang Pandya

Hi,
Parameters should not be specific the scope should be broader find below parameters
1) Performance - Accomodate target & achievements in this parameter
2) Soft Skill - 1) Questionaire 2) Attendance 3) Peers evaluation 4) Team Leads evaluation 5) Client or customer appreciation
3) Loyalty - For his past efforts & Commitment for future.
make your evaluation simple and transparent sure you can win hearts of your employees

Automobile industry is a very lucrative industry and has a niche market for automobiles under each segment.
First this needs to be identified.One needs to be clear if slaes is the only thing or outcome or other things can be taken into consideration via appraising. eg. Hit rate, Retention of customers, potential to do more, area in which he/ she is working, eg. city like Mumbai or Jaipur. Knowledge of the industry vis-a vis the company and so on.

hi, i think these parametres will be, useful to you.......1.No.of customers converted ,2.enquiry generated,3.Efficiency in pricing n discounts offered, old customer retention rate,