Do you think your Customers are satisfied? Customer satisfaction doesn't always mean Customer loyalty. These days, even if your Customers appear completely satisfied with your product or service, 40%-50% of them will leave you and start doing business with your competition.
On the surface, 40%-50% may not seem like that much. After all, over half of your satisfied Customers are coming back. But the math isn't so simple, because attracting new Customers can cost more than double the amount it takes to attract repeat business from your existing Customer base.
Relationship Capital is one of your greatest assets. Protect your business with great customer service by D A T I N G Your Customers.
In order to retain all your Customers and increase your sales, you need to go beyond Customer satisfaction and develop the rapport that will make your Customers adore you. Only then will you achieve true Customer loyalty. It is not a simple process that offers a "one size fits all approach." In fact, we believe that you have to customize your service to fit your Customer. Treat each Customer as an individual.
Making Customers happy is not new. Most of the concepts we present are not "rocket science" or unusual. You know what good Customer service looks like when you see it. Our goal is to bring the Customer back. We want to put smiles on each Customer's face. However, before we can exceed expectations, we must understand that unhappy employees cannot make Customers happy. Customer Service should focus on two types of the Customers...the External (person buying the product or service) and the Internal Customer (those providing the product or service.)
On the surface, 40%-50% may not seem like that much. After all, over half of your satisfied Customers are coming back. But the math isn't so simple, because attracting new Customers can cost more than double the amount it takes to attract repeat business from your existing Customer base.
Relationship Capital is one of your greatest assets. Protect your business with great customer service by D A T I N G Your Customers.
In order to retain all your Customers and increase your sales, you need to go beyond Customer satisfaction and develop the rapport that will make your Customers adore you. Only then will you achieve true Customer loyalty. It is not a simple process that offers a "one size fits all approach." In fact, we believe that you have to customize your service to fit your Customer. Treat each Customer as an individual.
Making Customers happy is not new. Most of the concepts we present are not "rocket science" or unusual. You know what good Customer service looks like when you see it. Our goal is to bring the Customer back. We want to put smiles on each Customer's face. However, before we can exceed expectations, we must understand that unhappy employees cannot make Customers happy. Customer Service should focus on two types of the Customers...the External (person buying the product or service) and the Internal Customer (those providing the product or service.)