Hello Manny Guru,
A lot of discussions have happened already. You may not start your company as of now. However, let me tell you that 85% of businessmen fail in their business because they don't do any market research. Nothing stops you from doing market research while on the job. It can be an off-job activity.
First, you should take some courses on how to conduct market research. You need to research the following points:
a) Who will be my customers? What is their profile? Where are they located?
b) What do I need to do to attract my customers to my product or service? How can I take my products or services to them?
c) What is my product differentiation? What will be the brand pull?
d) Who are my competitors? Who is the strongest? Why are they strong? Against whom will you benchmark? Is there geographical variation among the competitors?
e) Has anyone entered this business before, and have any failed? Why did they fail?
f) Are there any verdicts from the Supreme Court, High Court, or any other court related to the delivery of products or services?
g) Will there be any distributors? What is the psychology of the distributors? What will be their educational background?
h) Do you know the product or service very well? Do you have a passion for producing that product or delivering that service?
i) Have you decided on the quality of the product or service? Is there a differentiation among "good," "very good," and "excellent" products or services?
j) What will be the measures of performance for the employees you will employ? When will their performance be considered "good," "very good," and "excellent"?
k) What will be your recruitment strategy to hire the "right" staff? What research have you conducted in the job market to find the "right" staff?
l) Will you involve your near and dear ones in running your business? What will be their level of involvement? What "immunity" will they enjoy because they are "near and dear" to you?
m) Are you completely aware of the statutory requirements to run this business? Have you met government officials to obtain information, or have you solely relied on your company secretary or chartered accountant?
You can gather information on the above points while on the job. Remember, information is key in today's world. Businessmen or businesswomen fail due to a lack of awareness.
About Making a Business Plan: By the way, you wanted to start your business. Have you prepared your business plan? If not, you may avail of my consulting services. I assist upcoming entrepreneurs in developing a business plan for their ventures.
All the best!
Dinesh Divekar
+91-9900155394