India is growing fast as a corporate hub and hence, career in marketing is becoming very benefiting. A career in marketing involves analyzing trends in the current market, formulating marketing strategies for business growth, and implementing techniques to increase profitability and market development.
The various job opportunities under marketing profile are- project managers, marketing managers, market analysts, sales managers, etc.
All industries require qualified marketing executives who can lead their company to the peak of success. From joining as a marketing executive, one can become a marketing manager or product manager within a very short span of time.
There are numerous marketing jobs in FMCG sector with excellent salaries and perks. They can even go for IT Industry. The outsourcing business in IT sector solely depends upon the capability of sales and marketing teams. Further, opportunities in the government sector are huge for these people, especially in banks and Public sector businesses.
Placement consultants help in providing the right job to the right candidate. There are many job consultants in India, who are specialized in providing marketing jobs with several reputed companies. These consultants always remain in touch with the top MNCs, corporate firms, private limited firms and other big & small companies in India and abroad.
***You can also opted for certification course in market research analyst ,marketing communication,Market Survey, Brand Management . By does this you are got an expertise in specific marketing field.
## DIGITAL MARKETING
-Today digital marketing is empowering them to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal to engage and nurture customers for referrals and retention.
-There is a significant gap in demand and supply of digital marketers today. Digital or social media as a marketing subject is not covered in depth in most MBA classes.
-Digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them and making them happy.
-The need for digital marketing
Digital and social media has changed the way we communicate, research, interact, build relationships and do business. Our behavior has evolved the way we do day to day activities on our mobile, use apps, website and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channels work.
-Digital marketing is either:
done in-house (companies might hire people for their own or clients’ digital marketing needs)
outsourced to specialized digital marketing agencies
given to consultants
# Digital marketing channels:
Search (Google, Bing )
Search Engine optimization (SEO) / Free listings
Search Marketing – Pay Per Click (PPC), Display ads, Google Adwords, video ads, YouTube ads, rich media ads, remarketing
Social media – Earned or Free
Social media marketing – Paid ads such as Facebook ads, Twitter ads
Content – Content is not a channel, content is what goes into your website, blog, social media channels, ads etc
Email – Organically built email list
Mobile – Mobile is not a channel, but a platform
Web Analytics – Google analytics, Insights
Top Digital Marketing Training Programs in Delhi-
2. EduPristine: Classroom and Online Training for Certifications
3. Digital Marketing Course in Delhi by IIT-IIM Alumnus: Simply Digital
4. Digital Marketing
8. College / Institute of Mass Communication & Photography Courses in Delhi
9. Digital Marketing Course Delhi | Rated Best #1 SEO Institute
Most of these institutes also offer online courses. It is based on individual preference of students whether to opt for classroom training or learn online.
** By doing the Digital Marketing courses you can improve your career graph in the field of Marketing and It is a good for career progression as well.
I hope so It shall be helpful in your career growth and in job opportunities as well.
27th September 2017 From India, Delhi
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1st March 2018 From India, Hyderabad