Hi, this is Priyanka Mishra. I am a marketing professional with 5.5 years of experience working as a Sr. Executive at Thinktel (Franchisee of Airtel), a Business Development Manager at a Kolkata-based company, and a Customer Relations Manager and Manager of Production Planning & Control at a Jamshedpur-based company. I am originally from Jamshedpur.
I am getting married to a man who is from Delhi and works at an IT firm based in Delhi. As I am relocating, I will not be able to continue with my current organization in Jamshedpur. I am seeking help and suggestions to find a job in Delhi.
Please suggest how I can continue my professional career there. Should I pursue additional courses and certifications?
You can contact me via email at [Email Removed For Privacy Reasons].
Thanks,
Priyanka
From India, Jamshedpur
I am getting married to a man who is from Delhi and works at an IT firm based in Delhi. As I am relocating, I will not be able to continue with my current organization in Jamshedpur. I am seeking help and suggestions to find a job in Delhi.
Please suggest how I can continue my professional career there. Should I pursue additional courses and certifications?
You can contact me via email at [Email Removed For Privacy Reasons].
Thanks,
Priyanka
From India, Jamshedpur
The Importance of Marketing in Business Growth
Today, marketing is regarded as the most important element in the growth of every company. Whether the business is small with limited financial capabilities or a big-budget business with powerful financial backing, only marketing efficiency can help it make an impact in the marketplace and earn a suitable income.
India is growing fast as a corporate hub, and hence, a career in marketing is becoming very beneficial. A career in marketing involves analyzing trends in the current market, formulating marketing strategies for business growth, and implementing techniques to increase profitability and market development.
The various job opportunities under the marketing profile include project managers, marketing managers, market analysts, sales managers, etc. All industries require qualified marketing executives who can lead their company to the peak of success. From joining as a marketing executive, one can become a marketing manager or product manager within a very short span of time.
There are numerous marketing jobs in the FMCG sector with excellent salaries and perks. They can even go for the IT industry. The outsourcing business in the IT sector solely depends upon the capability of sales and marketing teams. Further, opportunities in the government sector are huge for these people, especially in banks and public sector businesses.
Placement consultants help in providing the right job to the right candidate. There are many job consultants in India who specialize in providing marketing jobs with several reputed companies. These consultants always remain in touch with the top MNCs, corporate firms, private limited firms, and other big & small companies in India and abroad.
You can also opt for certification courses in market research analysis, marketing communication, market survey, and brand management. By doing this, you gain expertise in specific marketing fields.
Digital Marketing
Today, digital marketing is empowering businesses to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal for engaging and nurturing customers for referrals and retention.
There is a significant gap in the demand and supply of digital marketers today. Digital or social media as a marketing subject is not covered in depth in most MBA classes.
Digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them, and making them happy.
The Need for Digital Marketing
Digital and social media have changed the way we communicate, research, interact, build relationships, and do business. Our behavior has evolved in the way we do day-to-day activities on our mobile, use apps, websites, and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channel works.
Digital marketing is either:
- Done in-house (companies might hire people for their own or clients’ digital marketing needs)
- Outsourced to specialized digital marketing agencies
- Given to consultants
Digital Marketing Channels
- Search (Google, Bing)
- Search Engine Optimization (SEO) / Free listings
- Search Marketing – Pay Per Click (PPC), Display ads, Google Adwords, video ads, YouTube ads, rich media ads, remarketing
- Social media – Earned or Free
- Social media marketing – Paid ads such as Facebook ads, Twitter ads
- Content – Content is not a channel; content is what goes into your website, blog, social media channels, ads, etc.
- Email – Organically built email list
- Mobile – Mobile is not a channel, but a platform
- Web Analytics – Google Analytics, Insights
Top Digital Marketing Training Programs in Delhi
1. www.manipalprolearn.com
2. EduPristine: Classroom and Online Training for Certifications
3. Digital Marketing Course in Delhi by IIT-IIM Alumnus: Simply Digital
4. Digital Marketing
5. www.hiaim.co
6. LearningCatalyst.in
7. DigiPerform.com
8. College / Institute of Mass Communication & Photography Courses in Delhi
9. Digital Marketing Course Delhi | Rated Best #1 SEO Institute
10. dsim.in
11. DigitalDeepak.com
Most of these institutes also offer online courses. It is based on the individual preference of students whether to opt for classroom training or learn online.
By doing the Digital Marketing courses, you can improve your career graph in the field of marketing, and it is good for career progression as well. I hope this shall be helpful in your career growth and job opportunities as well.
Regards,
Amit
From India, Surat
Today, marketing is regarded as the most important element in the growth of every company. Whether the business is small with limited financial capabilities or a big-budget business with powerful financial backing, only marketing efficiency can help it make an impact in the marketplace and earn a suitable income.
India is growing fast as a corporate hub, and hence, a career in marketing is becoming very beneficial. A career in marketing involves analyzing trends in the current market, formulating marketing strategies for business growth, and implementing techniques to increase profitability and market development.
The various job opportunities under the marketing profile include project managers, marketing managers, market analysts, sales managers, etc. All industries require qualified marketing executives who can lead their company to the peak of success. From joining as a marketing executive, one can become a marketing manager or product manager within a very short span of time.
There are numerous marketing jobs in the FMCG sector with excellent salaries and perks. They can even go for the IT industry. The outsourcing business in the IT sector solely depends upon the capability of sales and marketing teams. Further, opportunities in the government sector are huge for these people, especially in banks and public sector businesses.
Placement consultants help in providing the right job to the right candidate. There are many job consultants in India who specialize in providing marketing jobs with several reputed companies. These consultants always remain in touch with the top MNCs, corporate firms, private limited firms, and other big & small companies in India and abroad.
You can also opt for certification courses in market research analysis, marketing communication, market survey, and brand management. By doing this, you gain expertise in specific marketing fields.
Digital Marketing
Today, digital marketing is empowering businesses to compete against larger, conventional players at a far lower cost. Larger players across IT, healthcare, hospitality, etc., are realizing digital media is ideal for engaging and nurturing customers for referrals and retention.
There is a significant gap in the demand and supply of digital marketers today. Digital or social media as a marketing subject is not covered in depth in most MBA classes.
Digital marketing is the art of attracting people in need of your product/service, bringing them to your website or other channels, conveying the message of how you/your company can fulfill their needs, converting them, and making them happy.
The Need for Digital Marketing
Digital and social media have changed the way we communicate, research, interact, build relationships, and do business. Our behavior has evolved in the way we do day-to-day activities on our mobile, use apps, websites, and ease of access to information. Almost any market we target is spending more time online. If we want to target them, we need to understand how each channel works.
Digital marketing is either:
- Done in-house (companies might hire people for their own or clients’ digital marketing needs)
- Outsourced to specialized digital marketing agencies
- Given to consultants
Digital Marketing Channels
- Search (Google, Bing)
- Search Engine Optimization (SEO) / Free listings
- Search Marketing – Pay Per Click (PPC), Display ads, Google Adwords, video ads, YouTube ads, rich media ads, remarketing
- Social media – Earned or Free
- Social media marketing – Paid ads such as Facebook ads, Twitter ads
- Content – Content is not a channel; content is what goes into your website, blog, social media channels, ads, etc.
- Email – Organically built email list
- Mobile – Mobile is not a channel, but a platform
- Web Analytics – Google Analytics, Insights
Top Digital Marketing Training Programs in Delhi
1. www.manipalprolearn.com
2. EduPristine: Classroom and Online Training for Certifications
3. Digital Marketing Course in Delhi by IIT-IIM Alumnus: Simply Digital
4. Digital Marketing
5. www.hiaim.co
6. LearningCatalyst.in
7. DigiPerform.com
8. College / Institute of Mass Communication & Photography Courses in Delhi
9. Digital Marketing Course Delhi | Rated Best #1 SEO Institute
10. dsim.in
11. DigitalDeepak.com
Most of these institutes also offer online courses. It is based on the individual preference of students whether to opt for classroom training or learn online.
By doing the Digital Marketing courses, you can improve your career graph in the field of marketing, and it is good for career progression as well. I hope this shall be helpful in your career growth and job opportunities as well.
Regards,
Amit
From India, Surat
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