aiwajima2000
Hi

I'm working with a pharmaceutical company as Area sales manager handling otc products like Kids health drink a rival competitor for Junior Horlicks & complan. I want to adopt the sales & distribution stratergy followed by fmcg companies like coke, HUL, Marico etc. Can any body provide me good materials on FMCG Area sales manager guide book/ Field management/FMCG sales & distribution module in lines with fmcg operations? Which will enable me to increase our brand presence & share in the market.

I'm already handling a team of 7 sales officers in chennai & rest of tamilnadu. Who are handling distributors & ensuring the product availability in kirana shops , general merchants, chemist, super markets , Dept stores etc. As our company has strong background in ethical selling only and i have no prior exp in consumerisation. I'm looking for some good materials on fmcg distribution module like territory management- coverage and preparing a master coverage plan for each distributors, training our sales officers in field mangament , merchandising , in lines with fmcg distribution.

From India, Madras
PROFESSIONALS AND BUSINESSES PARTICIPATING IN DISCUSSION
Ravibanka
Hr, Finance, Media, Sales, Training
Prakashsh36
Country Manager

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ravibanka
2

Hi,
to go FMCG way you need to expand your distribution reach from Pharmacy to retail outlets. You need to be very aggressive in terms of brand building, Promotions and advertisements.
you would require to create a dedicated sales team for retail outlets, for which sales of your product should be able to justify the cost of the sales team.

From India, Pune
aiwajima2000
Hi
I'm already handling a team of 7 sales officers in chennai & rest of tamilnadu. Who are handling distributors & ensuring the product availability in kirana shops , general merchants, chemist, super markets , Dept stores etc. As our company has strong background in ethical selling only and i have no prior exp in consumerisation. I'm looking for some good materials on fmcg distribution module like territory management- coverage and preparing a master coverage plan for each distributors, training our sales officers in field mangament , merchandising , in lines with fmcg distribution.

From India, Madras
aiwajima2000
Dear member Please provide me good materials on FMCG Area sales manager guide book/ Field management/FMCG sales & distribution module in lines with fmcg operations.
From India, Madras
prakashsh36
Dear member Please provide me good materials on FMCG Area sales manager guide book/ Field management/FMCG sales & distribution module in lines with fmcg operations.
From Nepal, Jawalakhel

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