Punjabi
HI Guys,
Can someone send me some information on topic "Business strategy & market plan to market generic erythropoietin in turkey".I need it to prepare my project.U can mail me at urgent.
Thx n regards,
Akash

From India, Mumbai
leolingham2000
260

PUNJABI,

Based on your brief, I understand your product is

-ethical

-pharma

-prescription

oriented.

You might need an export licence

and aslo

You might need a DRUG authority clearance at the importing level.

-----------------------------------------------------------------------------

Creating Strategy

While the possible elements of a successful strategy are limitless, here are some of the most common ones. Many strategies will include several of these elements.

-------------------------------------

Price and quality

Price and quality are the most common strategic elements. The strategy may be to produce a superior quality product or service and charge an appropriate price, or to produce a lower-cost item and charge a lower price.

------------------------------

Scope of product line

A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.

--------------------------------------

State-of-the-art products

Offering the most technically advanced products can form a powerful strategy if the firm truly has the capability to offer state-of-the-art products. Usually technically ad-vanced products will cost more than less advanced ones.

----------------------------------

Trendy products

Fashionable products can earn premium prices, but they cost more to design and are riskier, necessitating higher prices.

--------------------------------------------------------

Brand-name products

Products with established brand names command higher prices, but generic products are proving increasingly popular. Creating a memorable national brand requires an expensive, market saturating advertising campaign.

---------------------------------------------------

Customized products

One of the least risky strategies for smaller firms is to offer a high degree of customization, allowing them to differentiate their offerings from the typically more standard offerings of larger firms.

------------------------------------------

Niche market

Offering unique products or services serving obscure niche markets is another less risky strategy for smaller firms. Typically, the smaller volume requires higher operating costs, but the lessened competition more than makes up for it.

----------------------------------------------

Service

Coupling product offerings with a high degree of service can often be used to differentiate a business from a competitor offering minimal or no service.

------------------------------------------

I HAVE KEPT IT VERY GENERAL, NOT KNOWING ALL YOUR

COMPANY DETAILS.

WITH MORE INFORMATIONS, YOU CAN FINE TUNE IT.

========================================

This is an outline of a complete business plan:

Summary

Business Concept

Current situation

Key success factors

Financial situation/needs

Vision

Vision statement

Milestones

Market Analysis

The overall market

Changes in the market

Market segments

Target market and customers

Customer characteristics

Customer needs

Customer buying decisions

Competitive Analysis

Industry overview

Nature of competition

Changes in the industry

Primary competitors

Competitive products/services

Opportunities

Threats and risks

Key competitive capabilities

Key competitive weaknesses

Strategy

Implementing strategy

Products/Services

Product/service description

Positioning of products/services

Competitive evaluation of products/services

Future products/services

Marketing and sales

Marketing strategy

Sales tactics

Advertising

Promotions/incentives

Publicity

Trade shows

Merchandising

Sales operation

Distribution planning

Channel planning

Operations

Key personnel

Organizational structure

Human resources plan

Product/service delivery

Customer service/support

Facilities

Supply chain planning

Creating the financials of the business plan

Assumptions and Comments

Starting Balance Sheet

Profit and Loss Projection

Cash Flow Projection

Balance Sheet Projection

Ratio's and Analysis

========================================

MARKETING PLAN IS AN INTEGRAL PART OF BUSINESS

PLANNING.

BUSINESS SETS UP THE OBJECTIVES , STRATEGY, GUIDELINES

AND THE DIRECTION.

===================================

MARKETING PLAN

PRODUCT

-define your product--what is your product

-what is it made of

-what is cost of this product

-is it imported

-is it locally made

-is there a competitive product

-what is the price differential

-how many competitive brands are there

etc

when you answer these questions, it will help to define

your product.

==========================================

MARKET

-who are your potential users

-how many are there in your country

-how many are there in your city

-is it a niche market -small number of users

-how much / how often / do they buy

-is there any changing trends

-is the demand increasing

etc

when you answer these questions/ more, it will help

define your potential market size

==========================================

BUSINESS ENVIRONMENT

-how is the economy affecting your market

-who are the potential competitors

-what are the market share of the competitors

-what is the degree of competition

-what is the basis of competition -is it price/ brand etc

-what government regulations affect this market

etc

when you answer these questions / more , it will help

to understand the impact of environment on your

market.

==========================================

PRODUCT PLAN

-what brand name do you want

-your product market objectives

-how you plan to position your product

-your product marketing strategy to achieve success

etc

when you answer these questions / more , it will help

to understand the need for product market strategy

===========================================

SALES

-what are your sales objectives for the first 12 months

-what will be your dollar revenue

-what will be your total cost

-what will your gross profit estimates

-what geographical areas do you wish to cover

etc

when you answer these questions / more , it will help

to understand the sales target / target market.

==========================================

DISTRIBUTION

-how do want to distribute the products

-is it through your sales team

-is it through distributors

-is it through major retailers

-what will be your trade discounts

etc

when you answer these questions / more , it will help

to understand the distribution guidelines required.

==========================================

PROMOTIONS

The promotions depends on your

-market size

-market spread

-market segment

-product positioning

-sales target

-competitive situation

etc

Based on the above assessment, we allocate resources

ADVERTISING

-theme

-message

-media [ TV/ RADIO/ NEWSPAPER/ ONLINE ]

etc

SALES PROMOTIONS

-brochures

-leaflets

-sales aids

etc

RETAIL PROMOTIONS

-retail ads

-displays

-point of sale materials

etc

DIRECT MARKETING

-direct mailings

-telemarketing

-online marketing

etc

CONSUMER INCENTIVES

THE SELECTION OF MARKETING PROMOTIONS IS

GUIDED BY THE TARGET MARKET/ SALES TARGET

AND RESOURCES AVAILABLE.

===============================================

OUTLINE FOR A MARKETING PLAN

1.EXECUTIVE SUMMARY

2.SITUATION ANALYSIS--MARKET ANALYSIS

-market needs

-market trends

-market potential and growth

-market characteristics

-market segments

etc

3.SITUATION ANALYSIS--COMPANY ANALYSIS

-strengths

-weaknesses

4.BUSINESS ENVIRONMENT

-political

-economic

-social

-technology

-opportunities

-threats

-competition

-services

-keys to success

-critical issues

-channels

5.MARKETING STRATEGIES

-marketing objectives

-financial objectives

-target marketing

-positioning

-marketing strategy

6.MARKETING MIX

-products

-pricing

-promotion

-distribution

-channels

-marketing research

7. SALES PLANS

8.FINANCE

-sales forecast

-expense forecast

-contribution margin.

9.IMPLEMENTATION PLANS

-milestones

-time schedule

10.MARKETING / SALES ORGANIZATION

11. CONTROL SYSTEM

-time schedule

-action plan.

12.CONTINGENCY PLANNING.

HOPE THIS IS USEFUL TO YOU

REGARDS

LEO LINGHAM

From India, Mumbai
Punjabi
Dear Sir,

Thx for the exhaustive reply.Basically, i am a pharmacy student and wanna do management after my graduation.But i have no knowledge of management as of now.The project is a part of a scholarship programme.If i get it right i ll get the scholarship.

But i didn't know that there are so many elements involved.Please tell me from where i can get it done(Any site or any person.)I think i need the actual plan rather than the general plan.Please dont take me wrong but i need some concrete planning coz i dont have the data also.e.g if i have to prepare the SWOT analysis of scope of Generic erythropoietin in turkey, how to go about it.Also pl. explain what did you mean by ;

Scope of product line

A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.

with warm regards, Punjabi

From India, Mumbai
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