Once upon a time, there was a railroad express clerk in Minnesota. He was a nice young man who worked every day, diligently performing his job. One day, he received a large box of watches that were supposed to go to the local jeweler. However, the jeweler did not want them. The young express clerk contacted the distributor who had sent the watches in the first place, but they did not want them back due to the expensive return postage.
The railroad clerk found himself facing a problem. What was he going to do with the box of watches? An idea dawned on him, and he devised a creative solution by drawing pictures of the watches, adding written descriptions, and creating a small catalog of watches. He then sent the catalog to other railroad clerks. Within a few weeks, they purchased all the watches he had. His catalog plan was so successful that he ordered more watches and expanded the catalog.
The clerk's name? Sears. His catalog? Sears, Roebuck, and Company. Sears turned his problem into an opportunity and ultimately became one of the most successful men in America.
From India, New Delhi
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425The railroad clerk found himself facing a problem. What was he going to do with the box of watches? An idea dawned on him, and he devised a creative solution by drawing pictures of the watches, adding written descriptions, and creating a small catalog of watches. He then sent the catalog to other railroad clerks. Within a few weeks, they purchased all the watches he had. His catalog plan was so successful that he ordered more watches and expanded the catalog.
The clerk's name? Sears. His catalog? Sears, Roebuck, and Company. Sears turned his problem into an opportunity and ultimately became one of the most successful men in America.
From India, New Delhi
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