Hi, I would like to share this story which shows the power of communication, lateral thinking, and creativity...
An old blind man was sitting on a busy street corner during rush hour, begging for money. On a cardboard sign next to an empty tin cup, he had written: 'Blind - Please help.' No one was giving him any money. A young advertising writer walked past, saw the blind man with his sign and empty cup, and also noticed the many people passing by completely unmoved, let alone stopping to give money. The advertising writer took a thick marker pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way. Immediately, people began putting money into the tin cup. After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said. "It says," said the stranger, "'It's a beautiful day. You can see it. I cannot.'"
From India, Madras
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An old blind man was sitting on a busy street corner during rush hour, begging for money. On a cardboard sign next to an empty tin cup, he had written: 'Blind - Please help.' No one was giving him any money. A young advertising writer walked past, saw the blind man with his sign and empty cup, and also noticed the many people passing by completely unmoved, let alone stopping to give money. The advertising writer took a thick marker pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way. Immediately, people began putting money into the tin cup. After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said. "It says," said the stranger, "'It's a beautiful day. You can see it. I cannot.'"
From India, Madras
Acknowledge(0)Amend(0)
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