"It takes many good deeds to build a good reputation and only one bad one to lose it." - Benjamin Franklin.
The Importance of Reputation Management
Over the years, we have witnessed the reputations of numerous companies being marred, damaged, and in some cases, destroyed beyond repair due to the actions or inactions of the companies' executives and employees. Employees represent your company! Customers look at an associate representing your organization and directly associate the organization with that associate. Hence, it's crucial that we employ the right people, in the right role, doing the right thing. One disgruntled associate can forever tarnish a company's brand, leading to loss of revenue, clients, and in some cases, even legal consequences.
Building a Brand with People
As Howard Schultz, Starbucks Chairman and CEO, once said, "We built the Starbucks brand first with our people, not with our consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in our employees." Employees are an organization's biggest asset. Leveraging this asset can lead to substantial profits, while a single bad apple can lead to losses and lawsuits. Therefore, employers must ensure that those they hire fit with the organization's culture and are truly who they say they are.
Proactive Measures for Reputation Management
Proactivity can defuse a potential crisis before it snowballs into a scandal. This is where background verification comes in. It's crucial to be proactive to mitigate any risk to your reputation or brand value. Employment screening plays a vital role in a reputation management program. In my opinion, the first step in reputation management is employee background screening. We must implement policies or Standard Operating Procedures to weed out potential employees who may pose a 'reputational risk'. Background verification helps in establishing a safer workplace. Through criminal checks, we can weed out employees who have had a run-in with the law. Employment verification and reference checks help find people with skills that complement the organization.
Additional Screening Measures
Further, companies should incorporate drug testing and credit score checks in their pre-employment process. In the case of a known embezzler, a CIBIL/criminal background check will enable the management to safeguard their company assets. Today, thanks to the internet and social media, everything is viewed under a microscope, analyzed, judged, and dissected. As a result, the chances of reputational damage are also much higher. To minimize these sorts of risks, some companies have started carrying out periodic social media scans on their employees. They have instituted social media policies, establishing guidelines for how employees should and should not conduct themselves on platforms like Facebook and Twitter.
Recommended Checks
Listed below are some checks we recommend:
- Criminal verification
- ID Check
- Address verification
- Employment verification
- Drug testing
- Credit score check
- Social media scan
Your brand's reputational value is irreplaceable. Protect it!
From India, New Delhi
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23The Importance of Reputation Management
Over the years, we have witnessed the reputations of numerous companies being marred, damaged, and in some cases, destroyed beyond repair due to the actions or inactions of the companies' executives and employees. Employees represent your company! Customers look at an associate representing your organization and directly associate the organization with that associate. Hence, it's crucial that we employ the right people, in the right role, doing the right thing. One disgruntled associate can forever tarnish a company's brand, leading to loss of revenue, clients, and in some cases, even legal consequences.
Building a Brand with People
As Howard Schultz, Starbucks Chairman and CEO, once said, "We built the Starbucks brand first with our people, not with our consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in our employees." Employees are an organization's biggest asset. Leveraging this asset can lead to substantial profits, while a single bad apple can lead to losses and lawsuits. Therefore, employers must ensure that those they hire fit with the organization's culture and are truly who they say they are.
Proactive Measures for Reputation Management
Proactivity can defuse a potential crisis before it snowballs into a scandal. This is where background verification comes in. It's crucial to be proactive to mitigate any risk to your reputation or brand value. Employment screening plays a vital role in a reputation management program. In my opinion, the first step in reputation management is employee background screening. We must implement policies or Standard Operating Procedures to weed out potential employees who may pose a 'reputational risk'. Background verification helps in establishing a safer workplace. Through criminal checks, we can weed out employees who have had a run-in with the law. Employment verification and reference checks help find people with skills that complement the organization.
Additional Screening Measures
Further, companies should incorporate drug testing and credit score checks in their pre-employment process. In the case of a known embezzler, a CIBIL/criminal background check will enable the management to safeguard their company assets. Today, thanks to the internet and social media, everything is viewed under a microscope, analyzed, judged, and dissected. As a result, the chances of reputational damage are also much higher. To minimize these sorts of risks, some companies have started carrying out periodic social media scans on their employees. They have instituted social media policies, establishing guidelines for how employees should and should not conduct themselves on platforms like Facebook and Twitter.
Recommended Checks
Listed below are some checks we recommend:
- Criminal verification
- ID Check
- Address verification
- Employment verification
- Drug testing
- Credit score check
- Social media scan
Your brand's reputational value is irreplaceable. Protect it!
From India, New Delhi
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Company Profile Letter - Global Risk Management Services.pdf