Hi all,
Just picked up an interesting article. Please find the same attached. Not very relevant to HR, but could be useful somewhere sometime. I am quoting a part of it. You could read the entire article if this is found interesting.
Quote: As a supplier or manufacturer in the industrial sector, your target audience consists of information-hungry engineering, industrial, and technical professionals. They are in search of specifications, application notes, white papers, and other technical content relevant to their jobs. You can help meet their need for information by writing and publishing technical articles. Technical articles are a great way to keep your content and message fresh and relevant. Technical articles offer a number of marketing benefits:
- Well-thought, well-written articles will keep your audience coming back and help build a favorable impression of your company, products, and services.
- They will help generate qualified leads.
- Search engines will crawl the articles and pick up keywords, increasing the likelihood of achieving higher rankings on search engines.
- GlobalSpec clients can link to articles from their Supplier Marketing Hub on the site.
- Technical articles are versatile marketing and communications collateral. In addition to putting them on your website, you can offer technical articles in email marketing campaigns, print them out for trade shows and other events, and use them in any regular client communications.
This paper gives you tips for writing technical articles. It offers ideas on how to use them on your website and in other communications to increase awareness and generate qualified leads. Writers, marketers, and product managers will find the practical approach presented here useful in developing technical articles. Executives can apply the principles to their overall vision for marketing, positioning, and lead generation.
Thanks to http://globalspec.com/wp/technical_articles06?
Thanks,
Bala
From India, Madras
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21Just picked up an interesting article. Please find the same attached. Not very relevant to HR, but could be useful somewhere sometime. I am quoting a part of it. You could read the entire article if this is found interesting.
Quote: As a supplier or manufacturer in the industrial sector, your target audience consists of information-hungry engineering, industrial, and technical professionals. They are in search of specifications, application notes, white papers, and other technical content relevant to their jobs. You can help meet their need for information by writing and publishing technical articles. Technical articles are a great way to keep your content and message fresh and relevant. Technical articles offer a number of marketing benefits:
- Well-thought, well-written articles will keep your audience coming back and help build a favorable impression of your company, products, and services.
- They will help generate qualified leads.
- Search engines will crawl the articles and pick up keywords, increasing the likelihood of achieving higher rankings on search engines.
- GlobalSpec clients can link to articles from their Supplier Marketing Hub on the site.
- Technical articles are versatile marketing and communications collateral. In addition to putting them on your website, you can offer technical articles in email marketing campaigns, print them out for trade shows and other events, and use them in any regular client communications.
This paper gives you tips for writing technical articles. It offers ideas on how to use them on your website and in other communications to increase awareness and generate qualified leads. Writers, marketers, and product managers will find the practical approach presented here useful in developing technical articles. Executives can apply the principles to their overall vision for marketing, positioning, and lead generation.
Thanks to http://globalspec.com/wp/technical_articles06?
Thanks,
Bala
From India, Madras
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