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The rise of the gig economy, moonlighting, and AI tools that boost individual productivity is making traditional performance reviews feel obsolete. According to PeopleMatters, static appraisal cycles no longer reflect real-time contributions or fluid team roles—especially in startups where employees juggle cross-functional projects.

Continuous, Feedback-Driven Performance Ecosystems

What's needed is a move toward continuous, feedback-driven performance ecosystems, rooted in transparency, peer input, and coaching—not just top-down ratings. Some companies are experimenting with project-based evaluations, while others are integrating goal-tracking tools that adapt dynamically.

The HR Challenge: Measuring What Matters

For HR, the question is: are you measuring what matters in 2025? Or are outdated performance models holding back agility, growth, and employee satisfaction?


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