Can any guide me on what basically Business Development is all about?

Hi guys,

Can anyone guide me on what business development is all about? Could someone please provide me with a PDF, PPT, or Word document?

Please help me!

Nitin Parijaat

Dear,

Business Development is to design, organize, and implement marketing strategies to develop business. Major areas included in Business Development are:

- Formulation of marketing plans and strategies to achieve desired results.
- Provide support to the team in the relevant product line.
- Facilitation of higher customer satisfaction.
- Creation of product promotion materials as and when required.
- Undertaking market surveys, competitors' activities, and new product requirements.
- Increasing productivity through customer visits.

I hope this is clear. If you need more help, let us know. :)

Hi !

Any employee working with this title will have the following job description and deliverables .

JO1: To develop and execute a sales strategy that will result in new business (prospecting, sales calls, presentations, proposals and closing business).



DELIVERABLES:

D01 Establish and manage an effective Business Development team. D02 Establish and manage a Communications and Pursuit Strategy team.

D03 Account mapping and Management, Relationship Management and Customer Mining D04 Engage target clients and obtain business requirements.

D05 Develop proposals, presentations, and other pursuit materials.

D06 Respond to RFPs, scrutinize RFP’s and working on making structured proposals in liaison with the Core Technical Team.

D07 Attend and actively contribute to strategy, status, and follow-up meetings on the development

D08 Work closely with corporate executives and senior management to develop proposal responses and targeted messages that convey a customized approach to all business pursuits. D09 Read, edit, and rewrite materials to ensure readability and consistency of message/tone.

D10 Act as a focal point for the collection of information from various sources.

D11 Prioritize projects to ensure timely and accurate completion of all assignments.

D12 Maintenance of central document and client database.

MEASUREMENT MATRIX [How to measure the deliverables]

INPUT – OUTPUT

M01

M02

COMPETENCIES INVOLVED

1. Excellent Communication Skills

2. Excellent Presentation skills

3. Highly motivated, energetic, disciplined, ambitious and results oriented.

4. Excellent interpersonal skills and the ability to establish develop and maintain professional

relationships with senior executives

5. Comfortable making cold calls

6. Discipline to enter and maintain lead data in a CRM system

7. Understand consultative selling approach

Dear Nitin Parijaat,

Please note that Business Development is a vast subject that aligns with your type of business. Are you a Software Company, Manufacturing Company, or a Business Sector - Wholesale or Retail? Whatever the type of business, the following general points may help you:

- You need to study your competitors and their market share.
- How is your product or service unique or different from others?
- Consider hiring an agency for market research and submit a report.
- Strategize to position your product/services in the competitive market based on the research.
- Place advertisements in both Print & Electronic Media.
- Ensure rigorous follow-ups for orders.
- Maintain a schedule for timely delivery.
- Give presentations in public platforms like Industrial Associations, Educational Institutions, etc., to promote your product.
- For FMCG products, clothing, footwear, tourist bags, etc., consider displaying them in Malls and Big Bazaars.
- For export-oriented products or machinery, showcase them in Export/Industrial Exhibitions to enhance your brand equity in the market.

I hope I have clarified by providing various instances that may suit your business.

Regards,

This thread is nearly 17 years old.

The OP has not posted on CiteHR since 2008. It would be reasonable to assume they have moved on in their career, and this is no longer relevant to them.

In any case, it has nothing to do with HR questions or problems.