If an employee asks for demotion in an organisation for example, he/she was a sales executive previously and latter on promoted to the position of an area sales manager, but due to various factors both internal and external to the individual, he/she could not achieve his/her targets and he/she demand from the organisation to put him/her back to the position of a sales executive where he/or she was performing good and the organisations refuses to do so. what could be the probable reasons with the organisation to refuse?