International marketing research plays a crucial role in understanding global markets and consumer behavior. It involves studying market trends, cultural differences, and consumer preferences across different countries. By conducting thorough research, companies can make informed decisions regarding their international marketing strategies. Effective international marketing research helps businesses identify new opportunities, assess market risks, and develop successful marketing campaigns tailored to specific target audiences. In today's interconnected world, having a deep understanding of international markets is essential for companies seeking to expand their global presence.
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