Hi !
The job description should be framed according to your his roles and responsibilities.
The mentioned description should be of having proper KRA's so that it evaluates the employee's role :
JD for sales executive:
1. Present and sell company products and services to current and potential clients.
2. Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
3. Follow up on new leads and referrals resulting from field activity.
4. Identify sales prospects and contact these and other accounts as assigned.
5. Prepare presentations, proposals and sales contracts.
6. Develop and maintain sales materials and current product knowledge.
7. Establish and maintain current client and potential client relationships.
8. Prepare paperwork to activate and maintain contract services.
Have a nice day
Regards,
rAMu