Hi, Counselling is a very important HR activity because of its role in solving many personal problems and improving organizational performance. It is best performed by professionally trained counselors. The process of counseling is confidential, and employee privacy is very important. Counseling is an act of communication to help employees cope with life and work. It involves both personal and job-related problems. It deals mostly with people problems and hence shows how organizations can have a humane and considerate approach.