What Competencies Make a Great Manager in HR, Finance, and Marketing? Seeking Insights

To,

Sir/Madam,

This is A.R. Deepika from Kasturba Gandhi College for Women. I am working on a project on competency mapping with the objective of understanding the process of competency mapping and the specific competencies required to be a manager in HR, Finance, and Marketing respectively.

Please provide me with information on the various competencies needed for a manager in each of these areas.

Your prompt attention to this request would be greatly appreciated.

Thank you.

Yours sincerely,

A.R. Deepika

7 COMPETENCIES FOR MARKETING

1. Focus: Recognizing your audience, competition, niche, positioning.
2. Presence: How to make membership, networking, and philanthropy work.
3. Relationships: Nurturing relationships for the long term.
4. Creating the need: Expanding your market by working on the demand side.
5. Communications: Presentations, public relations, advertising, etc.
6. Branding: Why a Rs.10 T-shirt with the right logo sells for Rs.100.
7. Customer service: Connections, culture, commitments = retention.

BY: ABHILASH.S