Understanding LTA in CTC
How is LTA a deduction? Rather, it is an addition to the salary offered. I think you have no basic idea about salary, remuneration, or compensation. If the objective is CTC, how can the clients insist on showing more deductions in CTC?
Impact of Misleading CTC on Employees
If your ideology is to show as many allowances as possible in the compensation as Cost To Company, you should be betraying your employees. If an employee accepts the offer believing that the allowances shown in the CTC are amounts due to him, and later on you say that these are payable based on some conditions, he will get frustrated. That frustration will be reflected in his deliverables. Ultimately, he will resign and go. This will only add cost to the company.
Importance of Transparency in Remuneration
At the same time, if you offer a remuneration that will be actually paid in real terms, there will be transparency, and that will make the employees confident. Obviously, the latter group of employees will be far better than the former. Therefore, ask the clients what they expect from CTC?