Seeking Insights on Achieving "Great Place to Work" Certification: Who Leads and What Costs Are Involved?

Hello everyone, good morning. My company is planning to be certified as a "Great Place to Work" this year. If someone could share a few details on how you are planning to work on this certification or how you have worked on this project, that would be great.

Who will spearhead this project—HR or the marketing department?
Do you have a digital marketing team to support this project?
What are the costs involved in this project (marketing, advertising, and any other costs associated with it)?
Does the trust index survey also include descriptive questions, or is it only multiple-choice questions?

To spearhead the "Great Place to Work" certification project, it is advisable for HR to take the lead due to its focus on employee well-being and satisfaction. However, collaboration with the marketing department can enhance the visibility and employer branding aspects. A digital marketing team can significantly support this initiative by leveraging online platforms to showcase the company culture and employee testimonials. Regarding costs, expenses may vary based on the scale of the project, including marketing, advertising, survey administration, and potential consulting fees. The trust index survey typically includes a mix of multiple-choice and descriptive questions to provide a comprehensive evaluation of the workplace environment.