Recruiting Salespeople with No Fixed Salary: How to Attract Talent on an Incentive Basis?

Recruiting Salespeople on an Incentive Basis

How can we recruit salespeople on an incentive basis? There will be no fixed salary. The salary will be based on targets. If a salesperson achieves less than the target, there will be a proportionate salary deduction.

For example, if we set a target of Rs. 1,50,000 for a salary of Rs. 35,000 and the salesperson achieves Rs. 1,10,000, the end-of-the-month salary will be calculated as 1,10,000/1,50,000 x 35,000.

Kindly provide suggestions on how we can recruit a sales team using this method.

Recruiting Salespeople with a Fixed Salary and Incentives

If you are fixing salary proportionate to target, you may not attract individuals with the necessary sales and marketing skills.

In our company, we recruit salespeople as follows:

Monthly salary (fixed) - Rs. 15,000.00 (plus Rs. 100.00 as a daily allowance for field duty) along with a two-wheeler, fuel, and mobile SIM card.

Incentive Structure

Regarding targets, we do not set specific targets, but we encourage employees to achieve targets as outlined below:
- Below 10 lacs: 0.05% of achievement (sales achieved is based on revenue collected)
- 10 lacs or above: 1% of achievement
- 20 lacs or above: 2% of achievement

Additionally, we offer bonuses, salary advances, etc. These incentives are subject to the HR policies of our company and may vary between different companies.