Reward & Recognition Creatives - need mailer that emphasises on the value of recognition

aditi-wadekar1
Dear All, I am about to launch R&R program in my organization and need some creatives to create a buzz. While I have the write up of the program ready, I want a mailer that emphasises on the value of recognition as it could be done at various levels - Manager to subordinate or vice versa, peer to peer etc.
Where will I find some ideas around this?
Also if anybody has launched the program in their company & did have some communication around, please share the ideas with me.
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