The standard starts with determining the context of the organisation - knowing the internal issues, external issues as also the needs and expectations of interested parties. These facts will tell what the risks (uncertainties) and opportunities (favourable situations) that face the organisation. The standard expects the organisation to take proactive steps to face such situations with an action plan. It requires the organisations to set objectives (targets) to achieve conformity of products and services (provide high quality deliverables to the customer) and enhance customer satisfaction (delight the customer) with action plans to achieve them. The standard insists on continual improvement or step-by-step improvement too.