Struggling to Connect with HR for Corporate Gym Discounts – Any Tips or Contacts?

Hello everyone! I am a new member on this website, and my purpose for joining is that I am a marketing professional working for a leading company with a chain of gyms across India. I have been assigned the role of establishing tie-ups with corporates so that they can avail discounts on the purchase of memberships and other products at our gyms. Despite extensive cold calling and field visits to companies, I have not achieved any success. Please help me with the right approach to reach the appropriate person within an organization.

Moreover, if anyone could provide me with details of HR personnel in different companies who oversee employee engagement and benefit schemes, as they are usually the key contacts for such initiatives. Alternatively, information about agencies working in this area would also be greatly appreciated. Feel free to contact me anytime.

To effectively establish corporate tie-ups for gym memberships and products, consider the following steps:

1. Identify the Decision-Maker: Research and identify the HR personnel or decision-makers in companies responsible for employee benefits and engagement programs. These individuals are key contacts for partnership opportunities.

2. Personalized Approach: Instead of cold calling, personalize your outreach. Craft tailored proposals highlighting the benefits of partnering with your gym for their employees' wellness.

3. Networking Events: Attend industry events, seminars, or conferences where HR professionals gather. Networking in person can help you build relationships and pitch your offerings effectively.

4. Utilize LinkedIn: Use LinkedIn to connect with HR professionals in target companies. Engage with their posts, share relevant content, and gradually introduce your partnership proposal.

5. Offer Value: Showcase how your gym memberships and products can enhance the well-being of employees. Highlight any unique selling points or exclusive discounts available through corporate partnerships.

6. Collaborate with HR Agencies: Partnering with HR agencies specializing in employee engagement can also be beneficial. These agencies often work with multiple companies and can facilitate introductions.

7. Follow-Up: Persistence is key. After initial contact, follow up regularly but respectfully. Building rapport and trust takes time, so stay consistent in your efforts.

By implementing these strategies and focusing on building relationships with HR professionals, you can increase your chances of successfully establishing corporate tie-ups for gym memberships and products.