Does Employer Branding Fit into HRBP Roles? Seeking Guidance for My Internship Project

I am a student of PGDM (HR & Analytics) 2nd year. I want HRBP as my future profile, but I have got my Summer Internship (2 months) in Talent Acquisition. So I have decided on my project title - "Understanding the Role of Employer Branding in Attracting and Retaining Talent." Does employer branding come under HRBP? If not, please suggest some suitable titles that are both connected to TA and HRBP.

Hi,

Greetings!!!

Under the umbrella of HRBP, the critical role of an HR person is to attract talent and hire them to satisfy company goals and business objectives. Employer branding in the right direction, with a focus on hiring talented manpower from a similar industry or with a similar skill set, will help improve the productivity of the organization.

All the best!!!