Employee Satisfaction Surveys: How Do You Conduct and Evaluate Them Effectively?

Hi,

I have been assigned a project on employee satisfaction surveys in a company. I would like to know what effective methods or strategies are adopted for conducting employee satisfaction surveys. What needs to be done and how to evaluate the results after collecting the necessary information?

Thank you.

You will get lots of info on Employee Satisfaction Surveys (ESS) if you "google." I'll leave you with a few suggestions though:

1. You need to be clear on the objective of the ESS. Do you want to focus on the macro problems or would you like to dig out the micro issues?

2. Conduct Focused Group Discussions (FGD) to get a feel for the real-life problems that may exist in the organization.

3. Prepare a questionnaire that would seek more insights into the issues that arise from the FGD.

4. Take the questionnaire back to the key stakeholders (CEO/CFO/Head HR, etc.) in the organization.

5. Incorporate their feedback.

6. Prepare a communication plan - Ensure the CEO himself sends it across the organization.

7. Launch the survey and keep it anonymous.

8. Share the outcome of the survey with the key stakeholders.

9. Share the feedback from the survey with the employees (relevant sections/details).

10. Prepare an action plan on the key action items.

11. Conduct follow-up on the key action items.

Organizations like Gallup, CSMM, and Hewitt are pioneers in this area. You may wish to approach them if you decide to engage a third-party agency.

Hope this helps!