Career Growth and Individual Potential
The career growth of any individual is directly proportional to the potential of the individual, which is gained through knowledge and experience. As you move forward, what matters a lot is the value you create for the company, the best practices and processes you have implemented, and your contribution to the company. Therefore, I would say the individual will own 80% or more responsibility in creating an impact on one's career.
Company Details and Opportunities
Apart from the headcount of 20, I request you to gather the following details of the company: When was the company founded? What is the focus of the advertisement company, and what modes do they use? What is the growth of the company, and have there been any improvements in recent years? What is the profit/loss structure of the company? More importantly, as the headcount is 20, what opportunities do you see to learn and test your skills? If there are no standard policies and processes, you can build those that are suitable for the company, which will add weight to your profile. You should understand the vision of the company and check if you can contribute to the company's vision with your knowledge and experience.
Potential Cons
The cons may include ending up doing repetitive administrative activities, which won't allow you to learn anything new. In small companies, the lack of a proper guide or mentor who is excellent in the same field is also an issue. You may have to do everything on your own. Job security is another concern in small-sized companies.
In conclusion, analyze yourself and the company to see what opportunities you can pursue over the next five years. Do your research and deliver your best. Who knows, many start-ups grow aggressively after a certain point in time.
Good luck,
Regards, Thiyagu