In addition to the formal means and modes of communication, you have to develop informal means and modes as well. These are days of social media; there is no limit to how creatively and in the organizational interest you can use this media. Furthermore, these are some of the means used very effectively:
Management-employee direct communication meeting
Invite a cross-section of employees from all areas of work (limited to the capacity of the meeting place) along with the team of top management. First, have a presentation on organizational health and challenges, followed by a presentation on any key issue faced by the unit, such as safety or maintenance, etc. Then, throw the forum open to anyone from the audience who wants to make suggestions or criticisms. When there are no more suggestions, the Chief Executive replies to each and every suggestion, makes firm commitments on implementable ideas, and with reasons rejects what is irrelevant.
Create an informal group of opinion leaders from each work area
In every work area, there are some employees whom everyone consults and respects, not because of status nor union affiliation. Such opinion leaders hold the key to real downward and upward communication. Share with this group what the management wants to communicate to the lowest employee level and listen to them intently to receive upward communication. Pay serious attention to the feedback and take remedial action.
Posting of Labour Welfare Supervisor
Post some workmen who are adept in problem-solving in any work area of nearly 250-300 workers. Their job is to collect the grievances of workers, be it related to wages & allowances, safety items, identity card, or attendance, etc. It is the job of the LWS to sort out the grievance and report back to the workman the progress thereof. Empower the LWS to directly seek the intervention of HOD or Chief Executive where the situation demands.
These are some of the methods used by us in developing a strong communication network that could help the company recover from a shock 37 days tool down by 100% workmen in 1987.