Small Medical Service in Hyderabad: How Can We Connect with Big Corporations for Growth?

Background

We are a team of 4 people, a very small medical services company in Hyderabad, India. We provide the best deals on diagnostics, pharmacies, etc., to our clients at a minimal margin. Our goal is to increase our company's visibility so more people can benefit from our cost-effective services. We aim to educate customers to stop overpaying for medical tests and medications.

For example, doctors often earn significant commissions from prescribing tests and medications. We offer services like thyroid profiles from NABL accredited diagnostic centers at a fraction of the cost compared to traditional channels. Additionally, we promote generic pharmacies, which offer equally effective medications at significantly lower prices compared to patented drugs.

We have served around 20,000 patients since our establishment in 2014, operating 2 blood collection centers and offering home sample collections in Hyderabad, India. We face challenges in reaching the right contacts within larger corporations due to their substantial investments and marketing teams. We need advice on how to establish the right connections to expand our business.

To establish strong relationships as a small vendor in the corporate world, consider the following practical steps:

🔍 Identify Target Companies: Research and identify potential corporate clients that align with your services and values. Focus on companies that prioritize cost-effective healthcare solutions and employee well-being.

🔍 Leverage Networking Events: Attend industry-specific events, trade shows, and conferences to connect with key decision-makers in corporate healthcare procurement.

🔍 Utilize LinkedIn: Utilize LinkedIn to reach out to professionals in corporate healthcare departments. Engage with their content, share relevant insights, and establish a rapport before pitching your services.

🔍 Offer Value Proposition: Clearly articulate the cost-saving benefits and quality advantages of your services. Highlight your track record of serving a significant number of patients and the positive impact on healthcare costs.

🔍 Provide Testimonials: Collect and showcase testimonials from satisfied clients to build credibility and demonstrate the value of your services.

🔍 Collaborate with Industry Influencers: Partner with healthcare influencers or key opinion leaders who can endorse your services and help you gain visibility in the corporate sector.

🔍 Customize Proposals: Tailor your proposals to address the specific needs and pain points of each corporate client. Demonstrate how your services can contribute to their cost-saving initiatives and employee wellness programs.

By following these steps, you can enhance your visibility and establish strong relationships with corporate clients in the healthcare sector.