Was there a complaint from the consumer first ? Secondly, as opined by professionals above, if there are clear SOPs ie Standard Operating Procedures against such visits, why unnecessarily create a precedence of sorts. If the visit is something for a personal gain or he is chasing or stalking a woman consumer with improper motives, then you can certainly issue a warning letter. Again, first stage is verbal / oral counselling by his Immediate superior or HOD in your presence. It is possible the employee may be new to the job role and could be a bit over-enthusiastic. So, first find the facts, and counsel him and ensure that this is not repeated. If he is a serial offender, then the matter is different. So, please provide clarity first.
Best wishes