How Can I Build a Strong Brand for My HRM Course Project? Seeking Your Advice!

Hello,

I am doing my PGD in HRM. I have been given a topic on branding for my project. It's all about how I will go about creating a brand for my college and this course (HRM). Please help me with this.

Thank you,
Sapna

Dear Sapna,

Branding is a topic that comes under Marketing. It has nothing to do with HRM. So, I want to tell you that this project will not help you in this particular course because I understand that you are pursuing a course in HRM.

About developing a brand with special reference to the HRM course of your college. Branding can only be developed when you can offer consistent quality on any product or service. If your college can maintain consistent quality with outgoing candidates and also ensure a consistent track record in placements, you can think about building the brand image for your college and this course.

Brand-building strategies are very expensive, and your college has to host many quality programs in the HR field. Mostly, you have to focus on public relations to get newspaper space for your Human Resources department. Then, participating in all HR-related programs initially around places and later on in distant areas will also help. Your HR department can approach industries nearby to do HR-related exercises such as motivational and leadership workshops, etc.

By consistently engaging in these activities, you can build a brand image for your college and the HR department over time. Remember, you cannot build a brand in a single day; it will take much time and resources to establish a brand.

Regards,

Manoj Pillai

What I understand about Sapna's question is that she is asking how a particular company can create its branding image to attract and retain employees. I'm an MBA student majoring in HRM and I am working on a similar topic for my project paper. I also need some assistance with this.

My topic is on the 'influence of employer branding image on job market employment decisions.' Anyone who is familiar with this topic or has worked on a similar project paper, please email me at nadirabilaldin@yahoo.com. Thank you.

Dear students,

Please view the articles displayed in a column on the right side of the screen (as given in the attachment, if you are not able to view it on your web page). You'll find enough material to help you start off with the project. Alternatively, you can also search this site or Google.

Warm regards.