Comprehensive Insights on SWOT Analysis in the Hotel Industry for Business Strategy Planning

sankaracharya
Dear Seniors,

Hi, I have joined a new company and would like to know how to prepare a SWOT analysis in the hotel industry. We have more than 2000 employees in this company.
Dinesh Divekar
Dear Sankaracharya,

You have recently joined the hotel industry. What is your designation? Why are you required to do a SWOT Analysis? Who has instructed you to do so? If you have 2,000+ employees, then yours is a very large group. How many properties do you have, and at how many locations are they situated?

A SWOT Analysis is a powerful tool used for formulating and planning business strategy. It is a tool for organizational scanning, and business strategy is typically developed at the top level of management. Are you part of the top-level management?

To conduct a SWOT Analysis, a detailed questionnaire is necessary. While you may find articles on SWOT Analysis on Google, simply reading articles is insufficient. What you need is a detailed questionnaire, which is not easy to develop and requires immense expertise. I offer training and consulting services on business strategy, where I assist companies in developing strategic plans, utilizing tools like SWOT Analysis. For more information on my training titled "Strategic Analysis of the Enterprise," you can click here.

In fact, after conducting training a few times, I discovered limitations of the SWOT Analysis and hence stopped using this tool. There are better tools available than SWOT Analysis. If you are interested in availing my consulting services, feel free to reach out to me.

Thanks,

Dinesh Divekar
+91-9900155394
Col SR Choudhary
SWOT Analysis

In addition to what Sh Divekar has mentioned, I would say that SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is like knowing what it is, where it is, what it is lacking, why it is lacking, and where and how it should go. Basically, to know about the existing health of an organization means understanding the degree of unintended deviation from the targeted matrix that the organization has experienced. It involves knowledge of a particular area, time, information, data, resources, support, will, and acceptance. I used to follow a practice of asking the employees leaving the organization (after the final HOTO) to conduct this analysis. Experience shows that many organizations approve of this exercise initially, but then the effort often gets stalled due to a lack of support, fear of disclosing shortcomings/failures, or simply unwillingness to implement the recommendations. Many times, SWOT analyses conducted in a professional manner end up remaining in files due to fear, resistance to change, or sheer unwillingness. Conducting SWOT analysis must be done by professionals with total commitment to its implementation.
aussiejohn
Sankaracharya,

There is a ton of information already posted here on CiteHR about SWOT analysis. Please use the search box at the top of the page to find the information that has already been posted by Cite members. This is a regular question. Also, use the Related Discussions sidebar on the right-hand side of this page.

You do NOT need to pay anyone for this information; it is available free both here on Cite and on the net in general.
Col SR Choudhary
True. There is plenty to surf and learn on all such sites.

At the same time, one should not be focusing on charging every time as this is a very often discussed subject.

My personal views: Please ignore if they hurt anyone.
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