Dear Sankaracharya,
You have joined the hotel industry newly. What is your designation? Why you are required to do SWOT Analysis? Who has told you to do that? If you have 2,000+ employees then yours is a very big group. How many properties do you have? At how many locations do you have?
SWOT Analysis is a powerful tool that is used for formulating planning business strategy. It is a tool for organisational scanning. Business strategy is developed at the top level of management. Are you part of the top-level management?
To do the SWOT Analysis, a detailed questionnaire is necessary. While you may get articles on SWOT Analysis on Google, however, mere reading articles is not sufficient. What you require is a detailed questionnaire. It is not that easy to develop the questionnaire. It requires immense expertise. I provide training and consulting services on business strategy. As a part of this training, I help companies in developing a strategic plan. To develop a strategic plan, one of the tools that are used is SWOT Analysis. You may
click here to know more about my training on "
Strategic Analysis of the Enterprise".
In fact after conducting training a couple of times, I have found limitations of the SWOT Analysis hence stopped using this tool. There are few better tools than SWOT Analysis. If you wish to avail of my consulting services then feel free to approach me.
Thanks,
Dinesh Divekar
+91-9900155394