How Do I Prepare a SWOT Analysis for a Large Hotel Company with 2000+ Employees?

sankaracharya
Dear Seniors,

Hi, I have joined a new company and would like to know how to prepare a SWOT analysis in the hotel industry. We have more than 2000 employees in this company.
Col SR Choudhary
SWOT Analysis

In addition to what Sh Divekar has mentioned, I would say that SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is like knowing what it is, where it is, what it is lacking, why it is lacking, and where and how it should go. Basically, understanding the existing health of an organization means knowing the degree of unintended deviation from the targeted matrix that the organization has experienced. It involves knowledge of a particular area, time, information, data, resources, support, will, and acceptance.

I used to follow a practice of asking employees leaving the organization (after the final HOTO) to conduct this analysis. Experience shows that many organizations approve of this exercise initially, but then the effort often gets stalled due to a lack of support, fear of disclosing shortcomings or failures, or simply unwillingness to implement the recommendations. Many times, SWOT analyses conducted in a professional manner end up remaining in files due to fear, resistance to change, or sheer unwillingness. Conducting a SWOT analysis must be done by professionals with total commitment to its implementation.
aussiejohn
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