Your company culture must be the number one positive force behind your brand or else it means you are unable to shape the perception, reputation and retention numbers in your company!
Brad Feld, co-founder of startup accelerator TechStars and managing director at VC firm The Foundry Group, says that too many startups focus on hiring for competency over cultural fit. "Many people default into choosing people who have high competence but a low cultural fit," he writes. "This is a deadly mistake in a startup, as this is exactly the wrong person to hire."
A good corporate culture does not mean offering a piece of cake on your birthday or after-work drinks. Corporate culture is actually much deeper, it reaches deeper into actions and psychology of employees. A good culture makes employees feel safe and important in the work environment which results in employees staying with the company brand longer. The more your company grows, the more your employee count grows! With a healthy corporate culture, you can retain all employees. Remember- A day without employees, is a loss of work and a loss of many clients.
4 Keys to create a healthy corporate culture
1. Hire for skill and culture fit.
Turnover in organisations are expensive, it is important that companies do everything they can from the front end ensuring they will be bringing the right talent into their organisations. Top organisations not only asses skills but also candidates natural synergy with the organisations culture Moreover, top organisations generally hire a less skilled employee if they seem to have a strong culture fit because skills can be trained but culture cannot be trained.
2. Transparency
Creating transparency is when all employees are given the opportunity to give feedbacks or inquire questions allowing them to clear their doubts. Moreover, they will be updated on what is happening in the organisation. This makes them motivated as well.
3. Value employees opinions
Employees must be encouraged to feel free to share ideas and give feedbacks. Top managers must give them opportunities to share their opinion as it would make employees feel important and valued. It would be great if any employee’s idea is taken to use, that particular employee should be awarded and recognised.
4. Demand Accountability
Make accountability part of your culture, through strong communication and follow-ups. Make it convenient to communicate by using Enterprise social network platforms. If employees are not being innovative or trying out something new, it shows that the culture is not effectively built. Their interests and needs will change as the company grows. It would be best if you take time to re-evaluate the motivation factors.
These are the top four keys that would thrive organisations. You must always remember, employees are the biggest asset for your organisation, so you will have to make sure you are putting an effort to retain your employees. Every successful organisation starts with a great culture!
Brad Feld, co-founder of startup accelerator TechStars and managing director at VC firm The Foundry Group, says that too many startups focus on hiring for competency over cultural fit. "Many people default into choosing people who have high competence but a low cultural fit," he writes. "This is a deadly mistake in a startup, as this is exactly the wrong person to hire."
A good corporate culture does not mean offering a piece of cake on your birthday or after-work drinks. Corporate culture is actually much deeper, it reaches deeper into actions and psychology of employees. A good culture makes employees feel safe and important in the work environment which results in employees staying with the company brand longer. The more your company grows, the more your employee count grows! With a healthy corporate culture, you can retain all employees. Remember- A day without employees, is a loss of work and a loss of many clients.
4 Keys to create a healthy corporate culture
1. Hire for skill and culture fit.
Turnover in organisations are expensive, it is important that companies do everything they can from the front end ensuring they will be bringing the right talent into their organisations. Top organisations not only asses skills but also candidates natural synergy with the organisations culture Moreover, top organisations generally hire a less skilled employee if they seem to have a strong culture fit because skills can be trained but culture cannot be trained.
2. Transparency
Creating transparency is when all employees are given the opportunity to give feedbacks or inquire questions allowing them to clear their doubts. Moreover, they will be updated on what is happening in the organisation. This makes them motivated as well.
3. Value employees opinions
Employees must be encouraged to feel free to share ideas and give feedbacks. Top managers must give them opportunities to share their opinion as it would make employees feel important and valued. It would be great if any employee’s idea is taken to use, that particular employee should be awarded and recognised.
4. Demand Accountability
Make accountability part of your culture, through strong communication and follow-ups. Make it convenient to communicate by using Enterprise social network platforms. If employees are not being innovative or trying out something new, it shows that the culture is not effectively built. Their interests and needs will change as the company grows. It would be best if you take time to re-evaluate the motivation factors.
These are the top four keys that would thrive organisations. You must always remember, employees are the biggest asset for your organisation, so you will have to make sure you are putting an effort to retain your employees. Every successful organisation starts with a great culture!