Brand Management - Pdf Download

geneshkuriakose
Value based helps to
Reduce brand promotional expenses
Increase the brand’s market share, sustainability and profitability
Create brand alliance
Identify and reflect brand’s core value among the customers
Creates brand leaders
Ensures consistent brand promotion with assured return of investment
Develop product innovation
geneshkuriakose
VALUE BASED BRAND MANAGEMENT
Yesterday's Business Development Approach is Stale Today
Evolution of Business Development
Identifying of Core Value
12 P
Today profit and business sustainability is directly proportional to core values
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geneshkuriakose
5 COMMANDMENTS OF CREATING A GREAT LOGO
Logo need to be UNFORGETTABLE
Logo need to be ADAPTIVE
Logo need to be MEANINGFUL
Logo need to be TIMELESS
Logo need to be SIMPLE
geneshkuriakose
Know the logos of Apple, Adidas, Audi, BMW, Gillette, Amazon, Mercedes, Fedex, Smarkus, Toyota and Volkswagen.
View the logo creation of Smarkus
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