Difference Between KPIs & KRAs

Hello gurus,
Could someone please tell me the DIFFERENCE between the KRAs & KPIs,,,, I know what they are, but how do they differ and when/where/how do we use them,,, a good document or 2, or a preso on the subject perhaps??? any & all the help would be appreciated... TIA,,,,, Helen
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hi helena,
KPI is a Key Performance Indicator which actualy shows departmentral objectives in practical or can say that it shows our important measures(areas) to be evaluated following to Job Description of team members of that particular department. It is wide meaning and a long lasting process which requires peridic analysis and changing depending upon the present base line of the departmental performance for ex- if sales department has a priority to sale a product up to the level of "x" it must be followed by other informations like --current status, ho to do, where to start etc..." all these components in all refelects our KPI.
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where as KRA refelects the present needed area to be emphasized on.
regards
Sachin Manager-HR
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