How Do You Determine Market Salary Ranges and Appraisal Hikes for Marketing Managers?

Market Salary Range Inquiry

1) Please let me know what the market salary range is for Marketing Managers with 5+ years of experience and Senior Marketing Managers with 10+ years of experience. Our team members conduct marketing activities across countries and deal with international clients, but they are working from Chennai.

2) Are there any specific websites that can help us find the market salary scales for all categories in a software company? I tried Glassdoor but didn’t get much information from it. Please suggest.

3) What should be their annual appraisal hike percentage if they are good performers?

Waiting for your valuable inputs.

Thank you.

Hi Mekala,

It's not like you go to one website and get the required data. I believe you need 'compensation benchmarking'. You can take services from those companies that specialize in compensation benchmarking.

Regards,
PD

Hi Mekala, here is my point-wise reply to your queries:

1) Why reinvent the wheel?

There is no need to go for a Salary Benchmarking Exercise as I will inform you about free sources to get the required data (however, this will be an approximate range of ±10%). The results will be available through multiple sources, as salary benchmarking data typically needs five broad parameters: Industry, Region, Experience, Position, and Level. Before I inbox you privately (not publicly), do let me know if your company is too small or if you just want to get an idea of a particular position only.

2) NO

3) Annual Appraisal Hike

If your company is doing well, support your top management if they are going ahead with increments as per industry practice. However, it should not be below the inflation rate for that fiscal year.

Regards.